Founder
Ahmed Hassan Algammal
Founder and Enterprise Systems Consultant at Faceela. Fifteen years selling, implementing and rescuing ERP systems across the UAE, Saudi Arabia and Egypt — long enough to have been in the warehouse, the boardroom and the failed go-live.
- Years in enterprise ERP
- 15+
- Markets: UAE, KSA, Egypt
- 3
- Founded Faceela
- 2015
Background
Where the opinions on this site come from
Not from a product roadmap. From fifteen years of watching the same programme go wrong in the same four places.
Ahmed has worked both sides of an ERP purchase — the side that sells the licence and quotes the timeline, and the side that has to make the thing run in a business with real deadlines and a real payroll. That is an uncomfortable combination to hold, and it is the reason Faceela sells a diagnosis before it sells an implementation.
He founded Faceela in 2015 and runs it from Dubai. The work is deliberately vendor-neutral: he has implemented on six platforms and has no quota on any of them, which means the recommendation a client gets is sometimes a new system, more often a fix to a process, and occasionally the advice to stop a programme that is not going to work.
Platforms implemented
Vendor neutrality is a claim until someone names the alternatives. These are the systems he has actually delivered on.
- Odoo
- SAP Business One
- Microsoft Dynamics
- Oracle NetSuite
- IFS
- ERPNext
Published work
The tagline on this site is the title of a book
“Curing System Chaos” did not come from a branding exercise.
Ahmed is the author of Chaos of the System — on how to choose the right ERP and what actually happens during a transformation. The thesis of the book is the thesis of the company: the risk was never the logo on the software, it was the transformation, and nobody wrote that part down. Everything published under Insights on this site is an instalment of the same argument.
Editorial
What the reviewer credit on an article means
Some articles on this site carry his name under the date. It is not a byline and it is not decoration.
It is opt-in, article by article
The credit appears only on the articles he has read end to end and put his name to. It is not applied site-wide, because a sign-off printed on everything asserts a review that did not happen and is worth exactly as much as the least-read article carrying it.
It names a person, not a department
Articles are written by the Faceela research and editorial team. A reviewer credit says something stronger and more falsifiable: a named consultant with a job title read this and would defend it to a client.
It is the same fact the markup carries
The reviewer date on the page and the lastReviewed value in the structured data are one field. The page and the crawler cannot be told different things, which is the failure that makes review credits worthless everywhere else.
Next step
Talk to Ahmed
If you want an outside read on your systems from someone with no licence to sell you, that is the conversation.
Monday to Friday, 9:00 AM – 6:00 PM (GST)
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