Case studies
Named companies, and what was actually built for them
Each one went wrong in a different way — a group opening branches in five Gulf markets, a factory on a different continent from the companies selling its output, a contractor whose payment certificates lived apart from the accounts that paid them. Find the one that looks like your week.
01 / 05
More than one entity, and no single place to see them from
Every one of these ran as separate sets of books before, and the reconciliation between them was somebody's week.
Silvertex
Textiles, furnishing and interior manufacturing
United Arab Emirates · Saudi Arabia · Qatar · Kuwait · Oman
A group with its own brands in five Gulf markets, opening branches faster than any one system could be made to follow them.
We set up every branch on Odoo and have run the software and its maintenance since — not the operation, the system underneath it. They use close to the full application set, which is rare and is the reason the group runs on one set of numbers rather than nine.
- Branches set up and maintained
- 9+
- Continuous, still running
- 4+ yrs
- Countries on one system
- 5
DiamondLines
Medical devices — manufacturing and trade
China · United Arab Emirates · Saudi Arabia · United Kingdom · United States
A factory on one continent and selling companies on three others, each one a separate set of books.
We set up and implemented every entity — the manufacturing plant in China and the trading companies in the UAE, Saudi Arabia, the UK and the US — and we still maintain the project.
- Countries, one implementation
- 5
- Manufacturing plant, fully on system
- 1
Hanwha Group
Industrial group — UAE branch
The UAE branch was being run in a way that had stopped matching the size of the company behind it.
Accounting, HR and fleet, on one system. The group ran a selection against SAP before deciding; we won it and have supported the branch ever since.
- Functions live: finance, HR, fleet
- 3
- Under our support, still running
- 2 yrs
- The alternative they evaluated
- SAP
Bonza
Chocolate manufacturing
Two companies — the factory and the brand that sells what it makes — and no single place either could be seen from.
Bonza and Looqmah run from one system: manufacturing on one side, product sales on the other, one set of books underneath.
- Companies, one system
- 2
02 / 05
Contracting, where the document trail is the system
Subcontracts, payment certificates and variations decide the margin. Generic ERP does not model any of them.
Bluespark MEP
MEP contracting
Subcontract packages, payment certificates and the accounts behind them lived in three different places.
Our contracting system on Odoo: subcontract agreements, payment certificates and accounting in one chain, so a certificate is checked against the contract it belongs to.
- Subcontractors managed on it
- 50+
Platinum Contracting
Main contractor — Saudi Arabia
Main-contractor work carries a document trail that generic ERP does not model.
The same contracting system on Odoo, implemented for a main contractor operating in the Saudi market.
Onesta
Fit-out contracting
Fit-out runs on short programmes and long variation lists, which is where the margin goes.
Our contracting system on Odoo, implemented for fit-out delivery.
03 / 05
Where nothing off the shelf fitted, so we built it
Both of these were told by other vendors to change how the business works. We wrote software instead.
Trans Emirates
Real estate and leasing
Rental units and their contracts were managed apart from the department accountable for them.
A property management system covering the units, the lease contracts and the whole property management department that runs them.
- Units managed on the system
- 5,000+
Darna Group
Real estate development — Egypt
The units, the contracts and the collections against them were run on Excel, which agrees with whatever is typed into it.
Proptec, our property management system on Odoo, live since 2019 — the unit, the contract and the money owed against it on one chain, for a developer rather than a landlord.
- Live on the system since
- 2019
Paperless
Company formation and business services
A firm whose product is other people's paperwork, with no system tracking its own.
A project management system built around how the service actually runs, one file per client engagement rather than one folder per document.
- Projects run through it
- 1,500+
04 / 05
Businesses that outgrew the setup they started on
No group structure, no custom build — just a company that had gone past what its systems could carry.
Konafa Cafe
Food manufacturing and retail
A kunafa factory and three shops, running on two separate systems and a spreadsheet that reconciled them.
Point of sale, manufacturing, sales, accounting and HR on one system. Two systems and the spreadsheet between them became one.
- Shops plus the factory, on one system
- 3
- Systems, plus the spreadsheet gone
- 2 → 1
- Functions live, POS to HR
- 5
MS Plus
Chartered accountants
An accounting firm cannot recommend a system it does not run itself.
We implemented Odoo for their own practice first. They then started putting their own clients on it, and we have delivered alongside them ever since — the count is past thirty and still moving.
- Of their clients delivered with us
- 30+
- Firm running its own books on it
- 1
05 / 05
Other work
UGO
Luxury design services
The people doing the work were freelancers — engaged, dealt with and managed remotely rather than sitting in an office.
ServX, our services and project delivery suite on Odoo: freelancers on an agreed rate and scope, accruing onto the job while it runs, so managing them at a distance is done against a record rather than a thread.
Fox Group
Group of companies
The difficulty was never any one company. It was running the group of them smoothly, from one place.
One Odoo system across the group's companies rather than one system per company.
Testimonials
The people who run these companies, in their own sentences
Each is the owner or the manager of the business, restating in his own words something this site already says about his company elsewhere. That is the whole licence: a quote here may repeat what is on file and may add nothing to it.
An accounting firm cannot recommend a system it does not run itself. We put our own books on Odoo first, then started moving our clients onto it, and Faceela has delivered alongside us ever since.
Mr. Reda MoussaCEO — MS Plus The subcontract packages, the payment certificates and the accounts behind them were in three different places. Now a certificate is checked against the contract it belongs to, for every subcontractor we run.
Eng. Osama MuhammedFounder & CEO — Bluespark MEP The units and their contracts were managed apart from the department answerable for them. They are on one system now, and so is the department.
Mr. KhalilGeneral Manager — Trans Emirates The units, the contracts and the collections against them ran on Excel, and Excel agrees with whatever you type into it. Since 2019 the unit, the contract and the money owed sit on one chain.
Eng. Ibrahim HassanFounder & CEO — Darna Group Our product is other people's paperwork, and we had no system tracking our own. It is one file per client engagement now, rather than one folder per document.
Eng. Muhammed FisalFounder & CEO — Paperless We had a factory and a brand that sells what it makes, and no single place either could be seen from. Both run from one system now, on one set of books.
Eng. Muhammed SalmanFounder & CEO — Bonza Fit-out runs on short programmes and long variation lists, and that is where the margin goes. The contracting system is on Odoo now, put in for how we deliver fit-out.
Eng. Ahmed Al SaadFounder & CEO — Onesta Main-contractor work carries a document trail that generic ERP does not model. We run a contracting system on Odoo instead, put in for the work we do in the Saudi market.
Eng. Mostafa Al ShabrawyFounder & CEO — Platinum Contracting The people doing our work are freelancers, managed at a distance rather than from an office. They are on an agreed rate and scope now, so I manage them against a record rather than a thread.
Eng. YazanFounder & CEO — UGO The difficulty was never any one company. It was running the group of them smoothly, from one place — and that is one system across the group now, rather than one per company.
Mr. Ahmed ElsayedFounder & CEO — Fox Group Five websites, and the whole digital operation behind them, in their hands since 2021. My work is management consulting, founding ventures and research, and that is what I have been left to do.
Dr Ahmed BassouniManagement consultant and researcher — drbasyouni.com
Case studies
None of these is your business, but one of them is your problem
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